About GHS
The GHS Models unearth surprising insights for our clients. GHS assists not only in the discovery of a firm’s unique Purpose, but also powers the articulation and deployment of this Purpose. In so doing, our clients develop deep and durable bonds with their customers, and thus achieve the promotional burden shift from them to their customers.
GHS emerged from an insight that the music industry is a Canary in a Coal Mine. As goes the music industry, so too will other industries. This observation fueled the development of our Proprietary Models and the tools to guide our clients in a manner that enables them to avoid the perils of mistaking Product for Purpose; the very mistake that led to the downfall of the Traditional Recording Industry (and so many other companies and industries). Our models, experience and unique perspective allow us to efficiently unearth a company’s Purpose or “Mirror of Desire”, and, in so doing, create a roadmap that guides all strategic, marketing and communication in order to forge durable bonds between company and customer and greatly increase NPS. Read more about our models here.
THE GHS TEAM
Fran Rogers
George Howard
Dan Servantes
From startups to the Fortune 100; from the Ivy League to some of the largest non-profits; from Grammy and Oscar-winning individuals to the entrepreneurs shaping the future, GHS provides
We Don’t Just Help Companies, We Start and run Our Own
