Team Musings
Social, Fun, and Competitive
If your site/web presence lacks any of these elements you will fail. You will lose to any other site that does feature these elements.
Canary in a Coalmine
The Music Business is a Canary in the Coalmine for other industries. As goes the music industry, so goes other industries. Participants in non-music industries, therefore, would be wise to view the music business as a cautionary tale.
Record Labels Know Exactly What Artists Want … And It’s Why They’ll Never Change
One of the key tenets of my advising firm is the concept of “The Mirror of Desire.” We walk all of our clients through this exercise to help them differentiate between “Product” and “Purpose.”
Canary In A Coal Mine: How Streaming Music Presages The End Of Ownership…Of Everything
The thesis was that, as “cloud-based” media became readily accessible at any time, there was a distinct sense of a rapidly accelerating movement away from the need to ever own or possess media.
The Stream that Snuck up on You
For content creators, the sooner you reconcile the fact most people aren’t likely going to want to own a digital copy of your music/movie/tv show/book (let alone a CD, etc.), the sooner you can devise profitable streaming models.
The Bitcoin Blockchain Just Might Save The Music Industry…If Only We Could Understand It
Admittedly, Bitcoin, generally, and the Blockchain, specifically, are not easily understood at first glance. However, the implications of the Bitcoin Blockchain not only for currency, but for intellectual property are too great not to expend the time and effort needed to see its applicability.
Salzburg Hack: A 12 Hour Sprint To Build A Blockchain Music Product
The state of music-centric Blockchain projects is, in my opinion, at a very critical juncture. It’s sort of make or break time. The initial surge of enthusiasm is being tested by a combination of typical “trough of despair” trajectories and any number of promises without results.
The Melting Iceberg Syndrome and the Music Business
In an era of constant connectivity and universally available content, there is no distinction from a user’s perspective between streaming and downloading.
How Local News Organizations Can Take Advantage of Facebook’s New Algorithm Changes
Facebook tweaks their algorithm constantly with little fanfare. Now is a rare occurrence when Zuckerberg and his VPs are telling us exactly what they want to see on the platform. For local news organizations, this is a golden opportunity to leverage the platform.
Facebook Pixel Basics for Artists and Labels
Do you know which of your fans are most likely to see you on tour? Or which fans are considering purchasing merch from your online store? How about just knowing which fans care about you enough to go to your website? With a Facebook pixel, you can directly reach all of these people and more in an authentic way.