The home heating oil, propane, and HVAC home comfort businesses have undergone a digital disruption that has developed into a scalable trend that only continues to grow and expand.

To maintain or improve market share, energy companies must now embrace digital marketing and innovative branding strategies. GHStrategic and the Maderia Group have partnered to provide a comprehensive digital marketing service exclusively for companies in the downstream fuel and home comfort industries.

Through this partnership, we completely revamp our clients’ digital marketing and sales capabilities through the following services:

• Audit of existing digital marketing, website, and branding
• Development of a client-owned data management infrastructure including a customer relationship manager (CRM) and website analytics
• Email and social media content output
• Improve ease of discovery: increase client google rankings to multiple first-page presence
• Search engine optimization (SEO) and website content including blog posts and case studies
• Increase positive customer reviews and word-of-mouth referrals
• Paid digital advertising and analytics reports that show return on investment
• Plan and execute pre-tested revenue generating campaigns
• Create custom campaign proposals based on our clients’ unique needs
• Display measurable return on investment across all revenue generating activities (email campaigns and ad spend) as well as clear explanations on how other campaigns and processes indirectly impact your bottom line

The GHStrategic and the Maderia Group partnership started nearly two years ago while working with Townsend Energy & Insurance from Danvers, Massachusetts. After contributing to record sales for Townsend Energy in 2017, we are accepting new clients for the first time.

The Maderia Group is run by Andrew Maderia. Andrew is an energy industry marketing veteran who works with a long list of clients up and down the east coast. Andrew has experience not only in the strategic marketing aspects of the fuel business, but in analyzing customer support, increasing equipment installation sales, creating more recurring revenue through service-related products, and sales operations that are required to run a high-performing home comfort company.

GHStrategic emerged from founder George Howard’s experience in the music industry. Recognizing that the music industry is a “canary in a coal mine” — just as music was disrupted by technology in the late 90s, so too will all other industries — GHStrategic has been advising clients in numerous industries on how to position themselves for innovation and resist the threat of commoditization. Combining high-level strategic insight through our proprietary models and cutting-edge digital marketing techniques, GHS has advised such companies as Brown University, CVS, NPR, Spotify, and Paste Magazine.

Together, GHStrategic and the Maderia Group provide a completely unique and revolutionary marketing service for energy providers and their home comfort business.